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Our History

Goldmax was Founded in 2007 by Mr Stephen Chen. To build Goldmax Brand, we followed our passion and instinct. We're a small group of ambitious individuals dedicated to our shared vision - helping everyone be their best selves by supporting their health, naturally.

About Goldmax

Our aim is not just to be the best in New Zealand, but to make the best supplements and natural health products that you will find anywhere in the world.

Goldmax's team are a passionate, dynamic and innovative group of professionals who genuinely care and have your well-being at heart. Our extensive experience in natural health means we understand what is important to you and your health and how this can be translated into great products.

As a country New Zealand is known for its natural environment but it also offers so much more. We have an attitude, a fresh way of looking at things that New Zealand is renowned for the world over. We are high achievers. We achieve global firsts. And we believe that making our products here in New Zealand gives us an edge. Ultimately we believe it all helps us to make better products for you.

At Goldmax we are passionate about three things: health, happiness and wellbeing. We believe that the way you live has a direct impact on the enjoyment you get out of life..

Our People

are not one of the reasons we succeed. They are the reason we succeed. That's why our people are our first priority. We include our customers and our partners when we talk about 'our' people. Making sure we build long-standing relationships is an important goal at Goldmax.

Our Principles

are all based around what will make the world and our workplace healthier and happier. We've had this attitude since we started out and we think our business growth, culture and public recognition reinforce this foundation for success.

Our Passion

is what powers our ongoing growth and innovation. We want our people to love their work because we believe there is no engine to drive a business like a group of passionate people pointed in the same direction.

Our Profits

would not be achievable without focus on the three other Ps. We're proud of what we have achieved so far, but we have only just begun. At the core of our philosophy is a belief that the conventional approach to health can be improved. We believe that people should focus on maintaining and sustaining their wellness, rather than only seeking help when their health is suffering. We also believe that wellness is linked to how we spend our time, what we put into our bodies and how we approach life.

Positive thinking, great relationships, nutrition and exercise are all part of living a healthy, happy life.

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